It’s A Revolution At La Playa

A few weeks after moving to Playa El Tunco we have opened the doors (I mean windows) of our teeny tiny Brew Revolution brewery in the sand.

As you would expect, the project is full of challenges. I would rather focus on some of the upsides though. It is these upsides that keep us going, and they dramatically outweigh the difficulties.

No matter where you open a brewery it won’t work without a good team. Our team is small, but we are mighty. We are inexperienced, but we are brave. Each of us are underdogs, but we are passionate. You already know about Andy and I, so let me tell you about our Brew Crew. We had some grand scheme before hiring. We wanted one young man who spoke English and had a background in food, and one woman with great customer service skills. Instead we hired two very bright young women, both of whom are learning English, and neither of whom know much about beer or gourmet food. I like our choices. They are bright, creative, energetic, and problem solvers.

Brew Crew

 

I have heard many people say that building a team here is difficult. So far it seems no different than in the USA. Perhaps we have just had good luck, and had two really cool young women fall out of the sky to kick the company off. Rosie is an absolute gem of a young woman, and CheChe is a cool graphic designer with a knack for this sort of chaos. I have a feeling that as we move forward they will be unstoppable.

After our small but mighty team I have to say that our neighbors and environment are also a huge upside. We are blessed to be located at Hotel Mopelia which is a Restaurant and Hotel with a tremendously patient, flexible, and creative owner. Starting this type of thing has many rough spots. There is plenty for everyone to get irritated about in the chaos of finding good systems. We have been lucky. Another startup restaurant located at Mopelia is a cool little Fresh Chinese Cuisine place with display cooking called Take a Wok. Between the microbrewery, the chinese place, and Mopelias pasta we form a fairly inclusive beach hotel complex. We  might need a sunglass hut though (kidding).

Our other neighbors are a huge upside. These neighbors include Horses, Cows, Chickens, Pigs, Ducks and Surfers from around the world. At some point in the day any or all of these can be found leaning on on of our four walls. Here is a pic of a cow who stopped by for some malt just after brew-time. The spent grains normally go home with whoever has animals to feed, and the will power to tote the big buckets back home.

I love this pic

Our brew system was made locally by some guys who knew how to make stuff of metal. It took a lot of work, and rework. We love it. The size is perfect for our tiny building, and it functions well. To many it looks tiny (2.5 Hecalitres) and it is, but the size gives us flexibility and heck…we are a tiny brewery in a surf village. We don’t need to be big. Just awesome.

Our cute little system. Super fun to brew on

 

As we run out of beer constantly, we wish for a bigger system, but then again, I kind of like this little guy. We are not producing at capacity, but when we are, and when we can legally sell to restaurants we will be right back at “running out of beer” again, which is ok. My goals are small right now. I want to feed my family, and those of our team members, by making great beer in a cool place. Anything else is extra.

 

 

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About Nanelle

Nanelle is a 43 year old former Ballet Dancer and Police Officer. Join her on their move to El Salvador, Living life in El Salvador as an American expat woman and loving it.

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12 Responses to “It’s A Revolution At La Playa”

  1. Diego Says:

    Just read your post, i'm from San Salvador, congrats!!!,i hope to be able to stop by your place one of this days to taste what looks to be an amazing project… Salud!!

    Reply

  2. Zaira Says:

    Thanks for writing about the upsides. I can imagine there have been lots of challenges, but it's fun reading about the bright spots. The photo of the cow is awesome. It must be amazing and very moment to moment in the beginning of your new and exciting endeavor. Can't wait to come visit!

    Reply

  3. David Bolanos Says:

    Wow… I wish I could have known you guys were up and running at El Tunco. I've been following your postings for months and am totally interested in your expat experience, since I plan to move there in the future also. I was just at El Tunco a couple weeks ago to visit my friend at Hotel Miramar (Chiwillo Garzona). If I had known, I would've love to come by for a few beers and give you a warm "hang in there." Now I know and will make this stop a mandatory one the next time. Best of luck with your entrepreneurial ventures…

    Reply

  4. Wilman Says:

    Congrats. I hope to stop by. Best wishes and the best of luck.

    Salud desde Virginia.

    Reply

  5. Lynn Macaulay Says:

    Hi Nanelle and Andy – Huge congrats on your new venture and actually getting done all that you need to do to make it happen. I'm back in Canada, but I'll be sure to tell my friends about you! Abrazos!

    Reply

  6. Rod Says:

    I would like to know if you feel that the violence is now less in el salvador due to the "truce" between the mara and the 18. Have they tried knocking on your door for renta?

    Reply

  7. Luis Says:

    Congratulations on your micro-brewery! It is great to see the entrepreneurial spirit of two expats in El Salvador. I'll mention your micro-cerveceria to my family and friends when they visit El Salvador. Even the cow gets to enjoy the fruits of your labor–so cool!

    Reply

  8. stan Says:

    my daughter, son, wife, me and all my family in atiquizaya wish you the best in your buisness. thank you and your family for believing in el salvador.

    Reply

  9. federico Says:

    hola a todos les comento que estuve en el tunco y en mi opinion es un lugar sumamente seguro donde se puede disfrutar de buenas olas de un buena cerveza en BREW revolution y hay para todos los gustos…..con la comida me pareció excelente el lugar de comida asiatica llamado take a wok ya que tu aramas el plato como lo desees y acompañado de una cerveza…..la gente es muy aamable y amistosa toda esto hace que la estadia en el tunco sea de lo mejor!!

    se los recomiendo

    Reply

  10. George Says:

    In the water at Ocean Beach in San Diego. Spoke with a woman who was kicking ass on a boogie board. She and her husband had booked a vacation in El Salvador. Told her to look you guys up.

    Reply

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